LLMA Seeks Submissions for Library Public Relations Award

The Library Leadership and Management Association, a division of the American Library Association, is accepting submissions for the John Cotton Dana Award, an annual program that honors outstanding library public relations initiatives. The award is named for John Cotton Dana, the father of the modern library, who is credited with helping transition libraries from reading rooms to community centers.

Established in 1946, the awards program considers strategic library communication campaigns from all sizes and types of libraries, including rebranding efforts, the promotion of unique archives, awareness campaigns, and community partnerships.

Libraries are encouraged to submit samples of their processes, research, media releases, media coverage, or other results received, as well as evaluation of the results and other documentation and supporting materials that show the scope and effectiveness of the strategic communication effort.

Eight awards of $10,000 each are awarded annually.

Entries may be submitted by any library, library friends group, consulting agency, or service provider, excluding libraries represented by the prize committee members.

See the John Cotton Dana Award website for complete program guidelines, information about previous winners, and submission instructions.

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Deadline: October 26, 2018