Mission: To mobilize voter support for common-sense gun policies and an end to gun violence in America.
Background: Everytown for Gun Safety was created in 2014 by former New York City mayor Michael R. Bloomberg to mobilize voter support for "common-sense gun policies" and an end to gun violence in America. The organization, which was formed by the merger of Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America, two groups also funded by Bloomberg, works to "support efforts to educate policy makers, as well the press and the public, about the consequences of gun violence and promote efforts to keep guns out of the hands of criminals." Most recently, the group has focused on efforts to require universal background checks with firearms purchases — and has largely avoided advocacy aimed at banning specific types of weapons. The organization is also active in the areas of domestic violence (i.e., prohibiting domestic abusers from obtaining firearms); preventable injuries (supporting gun safety technology and laws requiring safe storage of firearms to prevent accidental child gun deaths); and gun trafficking (with a focus on strengthening penalties for gun trafficking through the creation of a federal gun trafficking statute).
Outstanding Web Features: The site's informative call-to-action format makes it easy for visitors to get involved in efforts to reduce gun violence. Under the Act tab, visitors can learn more about how they can advance the organization's various initiatives ("7 Actions You Can Take to Prevent Gun Violence)" and/or sign up for text message updates. The Learn area of the site provides reports and fact sheets in a range of issue areas (background checks, guns in public places, suicide, the gun lobby, etc.); stats and shareable graphics; and maps on a range of gun violence-related topics. Visitors to the site can also browse the results of various national polls and/or join or donate to the organization.