Three-Quarters of Online Adults Use Social Networking Sites, Survey Finds

Nearly three-quarters (73 percent) of Internet users age 18 and older use a social networking site, a survey by the Pew Internet & American Life Project finds.

The report, Social Media Update 2013 (18 pages, PDF), found that while Facebook remains the most popular social networking platform in terms of number of users — 71 percent of online adults are on Facebook, up from 67 percent a year ago — four out of ten (42 percent) survey respondents use multiple social networking sites, with LinkedIn, Pinterest, Twitter, and Instagram all seeing a slight increase in their share of users among adults.

Funded by the Pew Charitable Trusts, the survey also found that while Facebook was popular across diverse demographic groups, Pinterest holds particular appeal for women, LinkedIn is popular among college graduates and those with higher incomes, and Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites. In terms of user engagement, 63 percent of Facebook users reported logging on to the site on a daily basis, while 40 percent checked it multiple times a day; Instagram users were close behind, at 57 percent and 35 percent, respectively, followed by Twitter users, at 46 percent and 29 percent.

"Social Media Update 2013" Pew Internet & American Life Project Report 12/30/2013.