Obama Announces Launch of My Brother’s Keeper Alliance

Obama Announces Launch of My Brother’s Keeper Alliance

Building on the success of his administration's My Brother's Keeper initiative, President Obama has announced the launch of the My Brother's Keeper Alliance, a new nonprofit organization backed by at least $80 million in funding and in-kind giving.

According to the president, who made the announcement at an event in New York City, the alliance will take a multidimensional approach to solving some of the most pressing issues affecting boys and young men of color in urban communities across the country. Among its goals, the organization aims to ensure that young people enter school ready to learn; that they are reading at grade level by the third grade; that they graduate from high school ready for college; and that they are prepared to enter the workforce.

The alliance has received pledges from a number of Fortune 500 companies, including American Express, Deloitte, Discovery Communications and News Corp., the New York Times reports.

"This will remain a mission for me and for Michelle not just for the rest of my presidency but for the rest of my life," said Obama. Referring to some of the youths he had just met, he added: "We see ourselves in these young men. I grew up without a dad. I grew up lost sometimes and adrift, not having a sense of a clear path. The only difference between me and a lot of other young men in this neighborhood and all across the country is that I grew up in an environment that was a little more forgiving."

"President Obama Launches Major New Initiative at Lehman College." Lehman College Press Release 05/04/2015. Peter Baker. "Obama Finds a Bolder Voice on Race Issues." New York Times 05/04/2015.